Whether or not you are consciously aware of your brand, you already have one. You are your own brand—your own unique, authentic self. It is who you are and how others view you. By having it defined and developed in writing, presenting it online, and managing it, you convey your brand—your perceived value—to others by way of the benefits and value proposition you offer.
Developing a strategy that uniquely positions you differently from your competition helps to establish you as an expert and thereby increases your notoriety, builds a solid reputation in your field, and helps you earn more. A well-defined brand is sought after and brings opportunities your way by positioning you in the top percentage of candidates in your field of expertise.