Deliverables

We help you to successfully brand yourself by first establishing and defining what you have to offer, determining the benefits of your assets (features) that help you solve problems in your position, garnering what your unique competitive edge is over others in your field, then focusing that message on what you stand for: your value proposition and return on investment to your prospective employers.

We will articulately write your (1) Personal Brand Biography that you can use as an Interview Leave-behind, for your Web Portfolio, as a Sell Sheet for trade and other events; (2) as an Elevator Pitch for all of your networking, as a bio for articles you may write or presentations you may give; and (3) as a Slogan/Tagline for the top of your Resume and Cover Letter, any business emails you send, and for your personal business cards. For anywhere your message can be conveyed.

About Executive Personal Branding

Like Business Branding, Personal Branding is essential to achieve (career) success and (personal) growth. Personal Branding helps put job seekers in the top 2% of candidates. Having a Personal Brand will help you sell yourself to prospective employers and increase your salary potential. Branding differentiates you from your competition based on the value proposition you have to offer an employer. 

Personal Branding is so essential to all career-minded people today.

The Benefits of Identifying Your Unique Personal Brand

Whether or not you are consciously aware of your brand, you already have one. You are your own brand—your own unique, authentic self. It is who you are and how others view you. By having it defined and developed in writing, presenting it online, and managing it, you convey your brand (your perceived value) to others by way of the benefits and value proposition you offer.

Developing a strategy that uniquely positions you differently from your competition helps to establish you as an expert and thereby increases your notoriety, builds a solid reputation in your field, and helps you earn more. A well-defined brand is sought after and brings opportunities your way by positioning you in the top percentage of candidates.

“Personal Branding is an essential career and reputation management marketing tool that creates a successful, credible identity so that hiring managers who view your brand know your value proposition and return on their investment and are compelled to seek you out over others.

A well-developed brand will help position candidates in the top percentage in their industry. Personal branding consists of five critical components: your assets/features, benefits, competitive edge, value proposition, and return on investment along with your matching achievements.”

—EVELYN SALVADOR, NCRW, JCTC