Your Online Identity

Today’s Success Quotient

Until recently, prospective employers called candidates who had an extraordinary resume in for an interview, and if sufficiently impressed, offered them a position. In today’s world of work, however, jobseekers need three things to succeed: (1) An exemplary Resume, (2) A unique Personal Brand, and (3) a positive Online Identity.

Today, hiring managers check your Web presence before considering you for a position. If you do not have a positive online identity that showcases your personal brand, accomplishments, and competitive edge, you may miss out on job opportunities you will not even know existed. If their Web search falls up short for a positive online identity, the next step may no longer be the "foot in the door," but rather the "screened out pile.”

When prospective employers surf the Internet, will they find a positive Web presence for you?

Hiring managers solidify
their hiring decisions based upon
an applicant’s web presence.

Have you Googled Yourself Lately?

What does your online identity look like? It’s easy enough to find out: just Google your name (in quotes) the same way hiring managers will, and see what comes up. Ideally, you should appear within the first Google page, or within the first three if you have a common name.

If you haven’t done this before, you might be surprised at what you find—or don’t find. Perhaps entries you were unaware existed, or ones that don’t present you in your best light, or no Web presence at all.

Benefits of a Positive Web Presence

1.Generally positions you as the very first Google entry! Even with a more common name, clients have appeared on the first search page.
2.Puts you in the top percentage of candidates considered for positions.
3.Maximizes your interview potential.
4.Will “wow” prospective employers to call you ahead of your competition.
5.Helps you network and connect with hiring managers.
6.Increases your interviews as it puts you ahead of your peers.
7.Can help drive your salary potential.

Covering All of Your Bases

With our Online Identity Building Package, your Personal Brand is identified and developed, achievement-oriented Web Portfolio is designed and developed, and your LinkedIn Profile (sample) is written to maximize your career potential.

You will have everything you need to build or enhance your web presence:

1.your personal brand message (in three forms),
2.your LinkedIn/Social Networking profile that includes your personal brand, and
3.your achievement-based web portfolio.

Your personally branded profile and Web Portfolio will contain the five critical branding components to your target audience, along with your matching achievements: